With Internet so easily accessible to people, having an online presence has become a sort of necessity. Your business can travel across every city in the world with the click of a button. Imagine where your business will be if you were able to reach every nook and corner of the world. And this is not a fairytale; it’s up for grabs, and highly cost-effective. But having an online presence is not enough if people can’t find you. And what is the most widely used medium to find things over the internet? You’ve guessed it right, it’s a search engine. I’m sure you’ve heard of Google, Yahoo, and Bing, who are the most widely used Search Engines.
Now you may be wondering how SEO and PPC would help your business? To answer that let’s understand SEO and PPC first. SEO stands for ‘Search Engine Optimization’ which means it optimizes your website to show at the top in the search results page. Let’s say a customer wishes to buy a pair of shoes, he will type ‘shoes’ in the search engine. Now an optimized website will show up as the top-most result, while a non-optimized site would show up on page 4 or 5. Now we all know how many people bother to browse all the way to the fourth page on Google. That’s where SEO comes into play, SEO can help you take your business to more customers and with much ease. Even though it all sounds outstanding, SEO builds gradually; it improves organic search results and may take a while to show results.
Now let’s see how PPC can help us. PPC stands for ‘Pay-Per-Click’. These are paid advertisements that show up above the organic search engine results. And as a business owner you pay a certain sum for every customer that clicks on your advertisement. If customers don’t click on your ad campaign, you don’t pay a dime. PPC is instantaneous and gets you to the top very quickly. Now here’s the flipside, even though PPC can quickly get a lot of traffic to your website, it will stop showing results if the ads are not displayed, and you have to buy that ad spot.
Rio Digital Agency helps clients boost their online presence with the help of SEO and PPC, bridging the gap between customers and your website. Customers can easily find your products with the right mixture of SEO and PPC. We understand that each business has a specific requirement when it comes to online marketing, for which we practice a thorough analysis of your business and goals and then suggest a customized promotional campaign that tailors to your individual business needs. If you’re well aware of your needs and know exactly what you’re looking for, our retainer packages should satisfy you, as it has our current clients.
We have successfully maintained a minimum 50% growth in our clients’ business with our online marketing experience and business solutions. Our clients have been very happy with our services and continue to work with us, as Rio Digital Agency is the perfect amalgamation of youth and experience, with innovation at our core, and creative ideas that will empower your business to reach the apex of success.