LinkedIn is undoubtedly the most underrated platform. But for its user experience and high advertisement cost, LinkedIn as a social media platform has all the good features for marketers to make use of. Amateur marketers abruptly rule out LinkedIn from their list of online platforms...
Writing content for marketing is becoming highly competitive. At the same time, it is saturating more. Not all who claim to be content writers are delivering the right content to their target audience. For the naïve ones to improve there exists some jargons which are...
If you’re reading this content, you definitely know the difference between B2C and B2B. You very well know the industry that you’re focusing on and you know content is king. But what you might not be aware is what to writer and essentially how to...
A decade or more passed since Facebook came into the limelight. And this period marked the era of disruption in the digital space. It is not only about marketing, but the way we look at the world itself changed. There’s no denying of the fact...
Instagram is now becoming the millennial and Gen Z hotspot. With parents thronging to Facebook and Twitter, kids are now becoming active in Instagram. The presence of this young population is giving a boost to fashion, retail, travel and food businesses. Yes, we get to...
Ask any working professional where do they follow their inspiration and their prompt response will be LinkedIn. Yes, several professionals are available in LinkedIn and they get abundant information that is useful for them to go ahead in their career. But unlike its counterparts Facebook,...
If you look at Google Ads as an option to advertise online, you’re probably doing a grave mistake. You should have Google Ads as a primary option than other platforms as it is one of the leading platforms. Even if your SEO services are not...
Facebook Ads are undoubtedly the most sought after ad platforms as on date. Infact 7 out of 10 marketers are using Facebook Ads only to advertise. These marketers are completely tech-savvy are investing 100 percent of their budget and time in Facebook alone. Yes, they...
You make sense as a marketer only when you tend to understand what your target audience wants. This will sound like extra useless efforts or at least that is what amateur marketers think when they begin promoting their product/services. When you understand your buyer persona...
Digital marketing has been rapidly changing since the beginning. Thanks to the young crowd who are rapidly questioning features and creating demand for new features every now and then. Every year we come up with some predictions specific to marketing. Here are some of them...