12 Dec Affiliate Marketing Boosts Sales For B2C Businesses in USA
A particular type of marketing doesn’t deserve the essential hype it requires and that is Affiliate Marketing. Without much effort, you can get hits to your site. You can drive incremental sales at no or low risk, free exposure on different types of online portals and most importantly cost effective. Some might argue with the limitations of it. But breaking all the odds, Affiliate Marketing is still the most preferred way to promote an ecommerce portal.
A recent study says B2C businesses in USA are getting well benefitted out of Affiliate Marketing and they even say Affiliate Marketing is the sales booster for them. Let us see how these B2C businesses are boosting their sales through affiliate marketing.
Emphasis on Affiliate Link Visibility
You hardly make a difference if your affiliate link is not showing up on the main page of the site you are advertising. Several leading B2C businesses in USA are taking this quite seriously and they ensure their link is shown in the right place. Certain products work well if they are placed in the right place. For example, if you have a news portal with different sections such as healthcare, politics, business, entertainment etc. affiliate links of clinical products on the healthcare page makes a lot of difference as you are placing your affiliate links on the right place for the right audience.
Affiliate Program Directories
Internet is as large as the ocean. Even the stretch of the ocean can be counted, but you cannot count, the number of websites floating in internet. Its vastness has made it extremely competitive for new entrants. But the ones who come up with innovative strategies reap the benefits out of it. One such is the Affiliate Program Directory. Remember the telephone directory which we had some years before? It is more or less the similar concept. You submit your affiliate advertisements on these online program directories and the sites that are looking to place affiliate advertisements will easily pick yours if they find it relevant.
Importance to Organic Search
In the large ocean of internet, unless you do something relevant, you won’t make a difference. This is more true in case of SEO and organic search. B2C businesses in USA give more emphasis to show up on the first page of the search results. They are well aware, if it is not there on the first page, it never exists. Hence a lot of emphasis is given to Organic Search. Sponsored ads are another way to show up in the first page, but this is not going to last for long. Hence showing up on the first page of search results is very essential for both B2C and B2B businesses.
Imagine, you placed an advertisement in 2015 and you’re still using the same collateral in all your communication. Do you think people will be interested? If so, you need to change your though process. People are looking for change every now and then. If your collateral is not up to date and don’t convey the right message as per the current trends, then your product is not going to be sold.