22 Oct Build a Positive Online Presence and Reputation
“A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is”
Scott Cook -Founder of Intuit
The management of a brand’s reputation is a top priority for companies and organizations. It is crucial for organizations to take control of their brand’s reputation as consumer’s behavior and conversations are ever-changing in this digital world.
A positive online brand reputation inspires customer loyalty, drives bottom-line growth, and improves the customer’s confidence in a company’s brand. But, a negative one chases away the prospects of new customers and also loses the existing ones.
With the rising popularity of social media, blogs, third-party reviews websites, and other digital platforms maintaining a solid online reputation is vital for businesses. The online reputation of any company plays a crucial role in seizing the opportunities for the growth of a business.
Therefore, entrepreneurs are realizing the importance of ORM services and other digital marketing techniques, and trying to use them wisely to grow within the online market.
Positive online reputation – Why it is important
Maintaining and managing your company’s reputation is crucial if you wish your company to succeed. Below are the reasons why reputation management is important for all businesses.
- Helps in Building and Maintaining a Professional Image
Small businesses and startups benefit from reputation management strategies because it helps in creating and maintaining a professional business image.
While larger and more established businesses enjoy a robust reputation, but they shouldn’t become complacent as a brand image is dynamic and switches. A corporation with a professional image is more likely to attract quality customers than businesses that have a disorganized or sloppy image.
- Higher Website Ranks in Search Engines
The Internet has become a huge source of data for customers. Search engine rankings have a major impact on a company’s online presence. When customers look for a product online, they’re likely to take information at the primary few pages of the search engine results. A good reputation management strategy should include creating local profiles and listings to spice up your business’ ranking on search engine result pages. If your company ranks high in SERPs, it is more likely for customers to find and get in touch with you.
- Increasing Customer Trust & Credibility
When people buy your products and services, it means that they have trust in your company. Customers that trust your company are likely to become the returning clients of the businesses. One of the best ways to gain the confidence of customers is through online reviews and word-of-mouth. Working with a reputation management consultant is one of the simplest ways to promote a positive image online. Customers who find your company trustworthy and credible are more likely to share this information with people they know, which further helps in generating more leads and revenue.
- Generate Higher Revenues
When customers use a trust to differentiate a business from the competitors, it effectively conveys that the brand is trustworthy. When a brand is considered to be trustworthy, it helps in converting sales. Online reputation management is extremely important for a business. According to a study conducted by the Harvard business school has shown that companies that enjoyed higher ranks enjoyed greater revenues by 5-9%.
- Enhancing Recruitment
Reviews are equally as significant in attracting employees as they are in vying for customers’ attention. Companies with great ORM strategies attract more candidates and employees.
Job seekers want to work with a company that shares their values and core beliefs. More importantly, they trust the opinions of former and present employees. Positive workplace reviews show that your company has a favorable culture.
The need to curate a positive reputation
The digital era has invited in a whole new way of showing companies and brands to the world, but it is one that is rife with complications. In many cases, a company’s reputation is its most vital asset, and to that end, it is in its best interests to make it as simple as possible.
For instance, Coca Cola’s brand reputation contributes in a large part to its more than 100 billion valuations.
Your online reputation not only impacts how others perceive your brand but also provides tools to improve your communications and understand your customers’ needs.
What’s your reputation worth?
For more info on how you can improve your reputation management strategy, contact us today.