Google AMP & SEO: Improve the performance of the Mobile Web

Google AMP & SEO: Improve the performance of the Mobile Web

If you’ve spent any time in online marketing or SEO then you must have realized that the online landscape is continually evolving. To keep up with technology, you’ve got to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages project that is poised to change the mobile web experience. Let’s take you through what AMP is and how you can use it to benefit your website’s mobile visitors.

Google AMP For SEO


What is Accelerated Mobile Pages?

AMP is an open-source coding standard for publishers. The purpose of AMP for publishers is to help them load their websites quickly on mobile. The mobile responsiveness of the website can be clunky and slow because desktop resources are plenty and heavy. Most of the elements of a desktop website are unnecessary for a mobile site.


Benefits Of AMP on SEO

Mobile has been slowly overtaking desktop in terms of usage for all web related activities. The shift has been gradual, but powerful


Advantages of AMP Pages

There are many potential advantages of AMP depending on your website including less data consumption, improved server performance, a free CDN, and better ad viewability.

But we would like to focus on the most commonly realized benefits of AMP for SEO and why you need to implement AMPs on your website.


“53.3% of all website traffic comes from organic search. (BrightEdge)”


  • Faster Page Load Times

Faster loading of pages increases the likelihood that your visitors will stay on your pages longer because of the fast and easy experience. According to a Google study, 53 percent of website visits are abandoned if a mobile site takes longer than three seconds to load.

Google claims the median load time for an AMP page is less than one second. This is often well within the core web vital requirements.

Plus, speed often has a run-on effect of more optimized user experience and is witnessed by:

  • Lower bounce rates
  • Higher time on site
  • Increased conversion rates
  • Engages audiences

The median load time for AMP pages is under one second. This means that when a user lands on an AMP page, they get what they were trying to find instantly. When a website’s page loads instantly then a user engages with the page longer and is more open to learning about the website’s offer. It increases the chances of performing the action that you want them to take.

  • Maximizes Revenue

Every additional second your page takes to load, your conversions fall by 12%. This means if you would like to engage greater audiences and increase your ROI then you should ensure that your mobile page fulfills the speed expectations of your visitors.

The AMP framework allows your users to have a faster experience everywhere including ads, post-click landing pages, and websites.

  • Maintain Flexibility and Control

When you adopt the AMP format, you have the power to retain your own branding while also taking advantage of AMPs’ optimized web components. You will be able to use CSS for the customization of your web page. You can also fetch dynamic content with the help of AMPs faster.

You can also use A/B testing to test and make the simplest possible mobile user experience for your customers.

  • Reduce Complexity in your Operations

The process of making AMP pages is pretty simple and straightforward. You can easily convert your entire archive especially if you use CMS, including Drupal and WordPress.

You don’t need to have any special skill set to optimize the code for every AMP page, the AMP format is fully portable and therefore the AMP pages are consistently fast regardless of how the user gets to them.

  • Maximize your ROI

Once made AMP pages can be distributed across a wide variety of distribution platforms simultaneously. This allows you to get your ads served on both AMP and non-AMP pages. It means building your ads only once and deliver a memorable brand experience everywhere.

  • Create a Sustainable Future

The AMP project is an open-source initiative that protects the future of the web by helping everyone deliver a far better, faster mobile user experience. You can join the AMP project and build a sustainable future for your business on an open, faster web by joining the AMP project.

  • Provide a Far Better User Experience

Of course, the foremost advantage of using accelerated mobile post-click landing pages is that they provide greater user satisfaction. Studies have shown that one in two people cannot wait for 10 seconds for a website to load. Speeding up the page loading by 15-85% can have an enormous impact on visitor’s engagement.

  • Get an SEO Boost

Google’s algorithm takes page speed and mobile responsiveness into account. The faster your page loads on mobile, the higher it’ll be ranked on search engine results pages.

All AMP-enabled pages will appear in a carousel format even above paid ads in search results. It will have a green lightning bolt underneath the title.

  • Additional Visibility in Google Search Results

AMP pages are always accompanied by an enhanced appearance in Google SERPs on mobile.

  • The Lighting Bolt Icon in Google SERPs – At the foremost basic level, AMP pages are highlighted with the lightning bolt icon in the Google SERPs. Some SEOs have argued that this designation increases the click-through rate of pages as users will choose AMP results knowing it’ll lead them to a fast loading page.
  • AMP + Structured Data = More Changes of Getting Rich Results – Secondly, AMP in combination with valid structured data increases the likelihood to relate with a number of carousels (shows for courses, movies, recipes, and restaurants) or with rich result features like headline text and larger-than-thumbnail images.
  • Swipe to Visit- Thirdly, there’s an exclusive Swipe to visit functionality for AMP pages in Google Images on mobile. When a user has selected an image, they will be seeing a preview of the site header which they can swipe up to visit the source page.

The Bottom Line; Good AMP Implementation is a Must

The features delivered by AMP appeal to the businesses and the individuals having their websites. Google AMP Pages can have a profound positive effect on websites across all businesses. Implementing AMP pages allows greater web traffic, conversion rates, and overall sales.

Get in touch with us in order to rank higher on the SERP and reach millions of people using AMP software.

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