10 Sep How AI Is Changing The Digital Marketing Landscape!
Artificial intelligence (AI) is usually referred to as the simulation of human intelligence in machines to perform tasks that are usually carried out by human beings. It usually means developing algorithms to analyze, classify, and draw predictions from data. It also enables the machine to learn and act on the procured data to the best of its abilities and continue improving over time.
Ever since being founded in the year 1955, artificial intelligence has been a topic of discussion among the top minds of the planet with some of them supporting its capabilities to change human lives for the better while others strongly opposing its use, fearing it would bring more harm than good to the human race.
Thanks to the advancement in computer science and detailed algorithms, AI systems are improving and becoming much more efficient a lot faster than ever before. With its ability to collect, analyze, and apply data, the field of application of AI are expanding vastly and creating endless possibilities in research and development areas all over the globe.
It is predicted that artificial intelligence will become an integral part of our future digital products. As it continues to improve, so will the ability to use it to develop improved digital marketing strategies and gain valuable customer insights for industries. Initially, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, several bigger brands have already started successfully implementing AI in digital marketing strategies for their businesses. Some popular examples are those of Siri (Apple), Alexa (Amazon), or the technology being used in Tesla’s self-driving cars, etc.
Artificial intelligence is changing the future of digital marketing and has become a part of digital marketing, offering a range of benefits and insights to the companies. The ability to make data-based decisions is what makes AI so important to the digital marketing field. Some ways in which AI is changing the digital marketing landscape are:
Most people would already be familiar with the tailored recommendations that are shown to them on websites like Amazon, Netflix, or other similar platforms. This is a simple example of a customer’s interaction with the AI that brings up recommendations based on data collected over time from their experiences on these websites. All this is powered by an AI framework called DSSTNE that has been released as open-source software to improve its deep learning capabilities.
As a customer becomes a part of some new digital platform every few seconds all over the world. Most of them have different queries related to the services or products. It can become a troublesome task for even the bigger companies to handle so many queries from customers without keeping them waiting. Therefore companies have started using chatbots to deal with common customer’s queries and deliver faster responses while also reducing workloads. These chatbots are not only cost-effective but more efficient in many ways in dealing with customer’s queries.
A loyal customer base is very important for companies to grow and stay ahead in the competition. But, with so many new brands emerging in the market each day it is very hard to keep those customers engaged with your brand forever. With the use of AI, however, it is possible to predict a customer’s behavior and their possible future activities by drawing patterns from their past activities. This can be used to anticipate the actions and buying behaviors of customers to send them highly targeted marketing messages and nurture them through a unique buying funnel that’s constructed to optimize sales.
The AI web is still in the process of development and those days are not far when each of our routine tasks will have some role of artificial intelligence.