11 Apr How Influencer Marketing is Making Waves Allover?
The term Influencer Marketing was alien to several people some years before. But off recently, it has made a lot of rounds and we come across ample number of influencers in all streams. Some are known widely, some are not. There are ample influencers for each and every field nowadays that the space has become so very competitive. Apparently, every single minute one or the other influencer marketing deal is made. Eventhough it existed in different terms for different industries, it holistically came to be called as influencer marketing in the recent years. It has been making waves across platforms and industries. Now it is emerging as one of the leading marketing activity compared to other marketing efforts. Here are some facts which explain how influencer marketing is making waves allover.
When you’re new to the market, you will need some endorsements from someone. If that someone has influence over buying decision of thousands, you probably have the edge over your competitors. An influencer is an expert. For example, let us say you’re manufacturing shampoos to stop hair fall and Dandruff. In this case, a dermatologist will be the right influencer for your brand. When people are not sure if this shampoo is good enough, they go ask a dermatologist or a hair expert. If the dermatologist suggests your product, you probably have the trust he/she commands in the industry.
If your interest is in travel, you tend to follow a lot of travelers, trekkers etc. If you’re interested in food, you tend to follow restaurants, food critiques etc. So this means every influencer comes with a targeted bunch of audience for your brand. Hence when you approach this one person, you tend to gain the support of thousands and millions in one go.
Couples Several Other Marketing Tactics
Before influencer marketing became a term, brands were indulging in efforts like PR, Online Reputation Management etc. But with influencer marketing, all those came under one roof. So if you’re finding an influencer you get to do all these under one roof quite easily and that covers all the budgets you have.