02 May How to Write Content for Different Audience
Either past or present, writing content as per the audience has always been the trend. For a long time, we’ve been having newspapers and magazines that are specific to audience. Business magazines for example talk about emerging industries, emerging trends in accounting etc. emerging destinations to invest and a lot more. Similarly we find healthcare magazines, education magazines and what not. Hence writing for different audience is not something new. Still, it involves a lot for an amateur writer to understand whom he/she is addressing to. Sometimes it will sound like change in words and sentence formations, but it involves more than all this. You need to go deeper and deeper to deliver the right thing to the right audience. Here are some pointers that talk about writing for different audience.
Not all have the same thought process. His/her thought process differs based on several factors. Hierarchy is one such important factor. If a person is 30 year old and running a company of his own, his thought process is ambitious. He wants to expand rapidly from being a one man company to a multi-billion dollar conglomerate. On the other hand, you have a senior level executive who has an ambition to become a CEO. Understanding their approach and behavior is always the key catch their attention.
Identify Pain Points & Emotional Barriers
Everybody have some challenges in their life. For CEOs it is all about running the show consistently and for employees it is all about upgrading themselves. For consultants, it is all about reaching out to the right people and getting their payments on time. There are emotional barriers as well. Some have a goal to buy a house and they don’t know how to proceed. CEOs want to implement new technologies and they are not sure if a particular tool will solve their problems. They have goals to expand further and further. But sometimes they are stuck not sure how to go ahead. If a writer can understand all this and provide a solution through content, he/she serves the purpose of being a writer.
Look for Jargons
Jargons used by professionals as well differ from hierarchy to hierarchy. Also, by profession to profession. For example, press release is shortly called PR by the journalists. A detailed article is called a feature. Likewise every professional has different jargons which they use in their day to day life.
Talk their Language
Now that you identified the relevant jargons and understood how they communicate. Now you need to bring all those in paper and present them. This is the tough part as you’re going to write like a professional of that sort. For example, let us say you’re addressing to a CEO. You will be thinking like a CEO and writing like him/her. Only then, the reader will connect with the writer and tend to read more of that sort.