29 Aug Is video marketing more effective than creative design?
When we login to any of our social media accounts, we unanimously see moving content in every single scroll. Yes, video content is trending everywhere. Once what turned out to be just text and images is now slowly becoming only video and GIFs. This exodus is because of people who require seeing something interesting rather than the same old paragraph texts and images. Brands eventually have adapted to this practice and are offering what the people want. Marketers have a lot of reasons to say why video marketing and posts are much more effective than creative designs. Here are some of those reasons. They’re completely practical and it indicates the way people see things keep changing every now and then.
Boosts Conversion & Sales
Let us say you have a product for example a wireless vacuum cleaner. When you say a product of this sort, people want to see how it looks and how it works. So you’re posting a video on how your product works and that is appeasing people more and more. When that happens, they wish to buy your product and they end up reaching a level to do so. Hence your conversion rate increases and you have made a sale. Therefore, you can easily convert all the data and improve your sales with video marketing in place.
We always tend to focus extra when we see moving objects right? Video Marketing has capitalized much on this human behaviour. Yes, they are exploiting our weakness and presenting us with something that we need. At the end, we visit their site and they get a lot of traction. If it is something common, we share it with our friends, who share it to theirs and finally there we are- Million visits on the same post. This one reason i.e. eye catchy has made a lot of difference for several brands worldwide in acquiring new clients.
Appealing to Mobile Users
Let us say you’re now scrolling through your phone. When do you stop scrolling? Only when you see something moving here and there right? Especially, if it is something of your interest, you tend to give some extra focus on it right? Smartphone exodus has paved way for video marketing as well. Infact, we can say both helped each other and grew stronger. Almost, every single smartphone user is watching a lot of videos online because they get something then and there. Hence no doubt that it appeals mobile users.
Encourages Social Shares
Interpersonal organizations additionally support video content with their new highlights. Facebook has propelled 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram set up 60-Second Videos and Instagram Stories, Twitter has Periscope. Also, YouTube is the second most prevalent informal organization on the planet.
Notwithstanding, in a web based life setting, video advertisers must recollect that individuals share feelings, not realities. So make fun engaging recordings to support social offers. Feelings are not actually ROI but rather social offers can expand traffic to your site, and you can take it from that point.