Email marketing is an ever-evolving endeavor and just once you think you’ve gotten a handle on the best practices, things start to vary. Wondering if your email marketing strategy is working? With around 269 billion emails sent every day, there’s tons of competition for your audience’s...
As soon as you think that you’ve got this social media marketing thing down, something happens. It’s always changing. How are you supposed to keep up? Before we start, get into the always-be-testing mindset. You don’t necessarily need to get on every social media platform. But you should test them and see if it’s where...
Like LinkedIn, Google Analytics is yet another platform which amateur marketers never bother to look at. But they fail to realize, high conversions are possible through Google only as many people search in Google are hypnotized by the ads. Also, with analytics you get to...
Running a B2C campaign is the most rewarding thing people say. You just have to do it right and the results you produce will be humongous. But when it comes to B2B the volume is quite less. Isn’t it obvious? Afterall, the number of entrepreneurs...
Off late, a quiet web promoting practice has been slanting for example Search Box Optimization (SBO). It isn't to be mistaken for Search Engine Optimization (SEO) as it is a piece of SEO. A few web showcasing specialists don't consider it as a feasible promoting...
In one straight word, the answer to the question is yes. Don’t you all think we have discussed this time and again? Well, this is becoming a redundant question. Everything around us has changed. But not our lack of knowledge and the power of email...
Every time, a marketer asks this question even if he/she knew the benefits of using LinkedIn. Now once again we repeat, LinkedIn is highly beneficial for lead generation. Provided we use it the right way. Unlikely, that’s not the case. People think spending on LinkedIn...
A silent competition is happening in the digital marketing world i.e. there are some AI powered online tools which are simplifying tasks of several businesses. Also, this is getting disruptive as the purpose of having an external vendor for the same is getting limited. Therefore...
In the last decade, one particular term grew quite widely in the world of online marketing i.e. Content Marketing. Of all marketing strategies, marketers believe content marketing will nurture leads and help in retention. Hence several of them are keenly following this strategy. But not all...
Marketing is not a new word to any industry. Since the time businesses evolved, sales and marketing travelled along. But the way we market has changed. Initially, it all began with word of mouth publicity followed by several others. Anyhow, let us not get into the...
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