Digital marketing has been at the forefront of sales, marketing, and communications for the last few years. It has changed the dynamic of the business’ work ethics and consumer’s reception for a product or service. Businesses have been creating non-stop newsletters, ebooks, videos, webinars, etc...
Digital marketing is a form of marketing that makes use of all forms of digital technology in one way or another to promote a product or service. The technology comprises of social media, mobile applications, email, web applications, search engines, websites, or any new digital...
A brand identity of a business offers a sense of culture, values, mission, and vision to its employees and customers. It is not just logos and colors but requires assessing a business’ strengths and weaknesses critically. It starts with evaluating the current goals and the...
By the end of the year 2019, people had already started making arrangements and preparations for welcoming the year 2020. Everyone was filled with great enthusiasm and eagerness. There were large scale gatherings and celebrations among friends and families for welcoming the upcoming year and...
The most important thing while expanding and flourishing your business is to stay ahead in the competition by attracting a large audience and converting them into profitable customers. This can only be done by specifically targeting a large group of clearly defined audience and one...
In the past few years, mobile devices have advanced from being only a method for correspondence into profoundly significant business tools. Apps are turning into the prevailing form of digital interaction. The clients in this day and age are moving swiftly and they're utilizing mobile...
Are you thinking to design your website yourself? Wait!! Do you possess all the talents required to design a remarkable and user friendly website? If not, please don’t take the risk and don’t waste your time and energy on doing something, which you can easily get...
A lot of countries around the world are currently under some form of lockdown due to the COVID-19 outbreak. The quarantine measures put in place to contain and control the disease has disrupted the free flow of people, goods and services. This, in turn, has...
The coronavirus crisis will test us all, but marketers got to think long-term and keep building their brands, protecting their team and honouring their values. Creating brand content during a global pandemic isn't on anyone’s resume list of experiences. Brands now need to rethink their customers’...
The Coronavirus pandemic has had an enormous impact on businesses round the world, and whenever there's economic uncertainty, one of the primary things to get axed is marketing budgets and campaigns. While that might add up initially, what this has meant is that average cost Per...