A lot of countries around the world are currently under some form of lockdown due to the COVID-19 outbreak. The quarantine measures put in place to contain and control the disease has disrupted the free flow of people, goods and services. This, in turn, has...
The coronavirus crisis will test us all, but marketers got to think long-term and keep building their brands, protecting their team and honouring their values. Creating brand content during a global pandemic isn't on anyone’s resume list of experiences. Brands now need to rethink their customers’...
The Coronavirus pandemic has had an enormous impact on businesses round the world, and whenever there's economic uncertainty, one of the primary things to get axed is marketing budgets and campaigns. While that might add up initially, what this has meant is that average cost Per...
Social media has changed the way we live our lives. From the way we get our news to the way we network with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. Social media statistics from 2019 show that...
In SEO, If you Snooze, you Fail! With voice search, virtual reality & Augmented Reality stepping into the Digital Marketing landscape, it’s vital to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a powerful...
Email marketing is an ever-evolving endeavor and just once you think you’ve gotten a handle on the best practices, things start to vary. Wondering if your email marketing strategy is working? With around 269 billion emails sent every day, there’s tons of competition for your audience’s...
As soon as you think that you’ve got this social media marketing thing down, something happens. It’s always changing. How are you supposed to keep up? Before we start, get into the always-be-testing mindset. You don’t necessarily need to get on every social media platform. But you should test them and see if it’s where...
Like LinkedIn, Google Analytics is yet another platform which amateur marketers never bother to look at. But they fail to realize, high conversions are possible through Google only as many people search in Google are hypnotized by the ads. Also, with analytics you get to...
Running a B2C campaign is the most rewarding thing people say. You just have to do it right and the results you produce will be humongous. But when it comes to B2B the volume is quite less. Isn’t it obvious? Afterall, the number of entrepreneurs...
Off late, a quiet web promoting practice has been slanting for example Search Box Optimization (SBO). It isn't to be mistaken for Search Engine Optimization (SEO) as it is a piece of SEO. A few web showcasing specialists don't consider it as a feasible promoting...