Every SEO professional has a very big challenge to face in the most basic level and i.e. identifying quality backlinks. Smart ones identify backlinks and ride ahead with ease, but others are still stuck in knowing the right SEO practices. Getting quality backlinks is not...
Content Writing is now becoming the most important part of marketing like never before. You can have a news portal, a website, an e-magazine etc. But you need a content writer or a set of them to produce content for these places quite regularly right?...
Online marketing is quite competitive and making a mark in this space is not as easy as you think. Some bother to set a team, understand the pros and cons and manage activities ranging from social media to media planning and finally to SEO. Of...
A particular type of marketing doesn’t deserve the essential hype it requires and that is Affiliate Marketing. Without much effort, you can get hits to your site. You can drive incremental sales at no or low risk, free exposure on different types of online portals...
Digital marketing techniques are in demand with the widening of digital marketing skills, and brands focusing more on digital marketing setup than ever before. Before understanding the scope of digital marketing, you may need to understand what it really means. Understanding digital marketing At present, the world...
WordPress is one of the most popular CMS (Content Management System) as well as blogging platform used by major businesses. As a matter of fact, more than 30 % of websites worldwide use WordPress. However, there are several digital publishing platforms and CMS systems out...
With the advent of the internet, the way in which people consume information has undergone a massive change. You can search for anything and everything on Google. However, with all the good things, a few bad things may also come that can hurt your company...
Organizations rely on their sales team to drive revenue and represent them in the marketplace. Whether your salespeople are a part of your in-house team or are third-party dealers, these teams are the face of your company to your customers. An effective sales team showcases...
Some business owners feel their business doesn’t require SEO as they obtain most of their business via word of mouth. Though word of mouth is an effective marketing technique to build your reputation and bring new business, it is not a scalable method. On the...
When you think about generating business, social media is definitely not the first thing that comes to your mind….but maybe it should. Over 75% of the business to business buyers incorporate social media as a key component of their decision-making process. Thus, social channels have...
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