SEO is one of the essential content marketing practices as on date. Every company we come across has SEO as part of its content marketing strategy. In an all-digital world, ranking high in all search engine results is definitely the key to success. But SEO...
Big Data analytics has been the buzz word in the recent decade. Irrespective of the industry and function, all are eyeing to invest in big data. Marketing is one function where big data has a big role to play. But nowadays, AI is becoming the...
Google AdWords is one of the most sought after platforms for online advertisements. Well, if it is the search engine who doesn’t give that importance? Yes, reaching to the first page of Google Search is something we all dream about. Some go extra mile and...
Online business is relied upon to turn into the biggest retail divert on the planet by 2021, as per Euromonitor International, outpacing deals through retail outlets like stores, free food merchants, attire and footwear retailers, among others. Web based business will represent 14% of all...
Smartphones were launched just a decade before. But it has picked up pace so soon that even the remotest of all towns in some parts are well connected now. Even the computers didn’t grow this much in a short span of time. Only after 2...
Purpose of each and every social media platform is different. Twitter is for micro-blogging, Instagram for photo sharing, Quora for question & answer and Facebook for staying connected with your friends and most importantly, LinkedIn for career. Every new social media platform comes to serve...
LinkedIn is undoubtedly the most underrated platform. But for its user experience and high advertisement cost, LinkedIn as a social media platform has all the good features for marketers to make use of. Amateur marketers abruptly rule out LinkedIn from their list of online platforms...
Writing content for marketing is becoming highly competitive. At the same time, it is saturating more. Not all who claim to be content writers are delivering the right content to their target audience. For the naïve ones to improve there exists some jargons which are...
If you’re reading this content, you definitely know the difference between B2C and B2B. You very well know the industry that you’re focusing on and you know content is king. But what you might not be aware is what to writer and essentially how to...
A decade or more passed since Facebook came into the limelight. And this period marked the era of disruption in the digital space. It is not only about marketing, but the way we look at the world itself changed. There’s no denying of the fact...