Online life has generally changed the scene of news utilization. Gone are the days when individuals once went to papers, radio and TV for news. Today, they are getting their news through web based life. Here's a snappy recap of how web based life has...
Search engines are not working the same way as it did a decade before. Credit goes to regular quarterly and annual updates launched by Google. Yes, Google algorithms are getting tougher to have a check on spammers and other malpractices. If your online marketing practices...
When we login to any of our social media accounts, we unanimously see moving content in every single scroll. Yes, video content is trending everywhere. Once what turned out to be just text and images is now slowly becoming only video and GIFs. This exodus...
SEO is one of the essential content marketing practices as on date. Every company we come across has SEO as part of its content marketing strategy. In an all-digital world, ranking high in all search engine results is definitely the key to success. But SEO...
Big Data analytics has been the buzz word in the recent decade. Irrespective of the industry and function, all are eyeing to invest in big data. Marketing is one function where big data has a big role to play. But nowadays, AI is becoming the...
Google AdWords is one of the most sought after platforms for online advertisements. Well, if it is the search engine who doesn’t give that importance? Yes, reaching to the first page of Google Search is something we all dream about. Some go extra mile and...
Online business is relied upon to turn into the biggest retail divert on the planet by 2021, as per Euromonitor International, outpacing deals through retail outlets like stores, free food merchants, attire and footwear retailers, among others. Web based business will represent 14% of all...
Smartphones were launched just a decade before. But it has picked up pace so soon that even the remotest of all towns in some parts are well connected now. Even the computers didn’t grow this much in a short span of time. Only after 2...
Purpose of each and every social media platform is different. Twitter is for micro-blogging, Instagram for photo sharing, Quora for question & answer and Facebook for staying connected with your friends and most importantly, LinkedIn for career. Every new social media platform comes to serve...
LinkedIn is undoubtedly the most underrated platform. But for its user experience and high advertisement cost, LinkedIn as a social media platform has all the good features for marketers to make use of. Amateur marketers abruptly rule out LinkedIn from their list of online platforms...