04 Jun Pay Per Click Marketing: Use PPC to Advertise Your Business
The Coronavirus pandemic has had an enormous impact on businesses round the world, and whenever there’s economic uncertainty, one of the primary things to get axed is marketing budgets and campaigns.
While that might add up initially, what this has meant is that average cost Per Clicks has dropped by over 50% across the board, which suggests that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lesser costs than before.
So, instead of pausing your campaigns altogether, a far better strategy could be to undertake and leverage the market opportunities by reducing your spend and getting more bang for your buck.
49% of people said they click on text ads; 31% on shopping ads; and 16% on video ads. (Search Engine Land, 2019)
Do you want to grow your business? Then search engine Marketing is a necessity. In an increasingly competitive world, it’s never been more important to advertise online. With a rise in the number of potential customers searching for products and services online, SEM has become an important Digital Marketing strategy for increasing your company’s reach. Everyone is trying to attract people towards their services or products. If you would like to do the same, then SEM provides a really great way to attract these people towards your brand.
There was a recent study by Nielsen that proved customers often use search engines when looking for services and products. Some businesses make an enormous mistake in dismissing the proposition of SEM as they believe it applies mostly to online merchants. The reality is, however, that the trend also applies to physical shops and service providers. So, if you are a local business, you should consider employing some of the SEM strategies, so you don’t get left behind.
According to shopping trends, over 50% of Americans prefer to shop online.
Driving traffic to your website is a priority if you want a profitable online presence. PPC advertising is a magnificent option for small businesses. 7 advantage of PPC advertising you can start using today.
- PPC Boosts Traffic to your Website
It’s great to own a well-designed website, but what good is it if nobody knows it exists?
Having your paid advertisement appear on the primary page of search engine results increases your chances of being seen. PPC advertising can make this happen for you.
- PPC Increases Sales
Online shoppers research products first. A person searching for a specific product or service is more likely to purchase.
Your PPC ad is focused on a targeted audience increasing the probabilities of closing the deal. If online shoppers are happy with your service they’re more likely to be repeat customers. By using Pay Per Click you’ll attract new customers with far-reaching potential.
- PPC Helps You Control Advertising Costs
Unlike some marketing strategies, Pay Per Click advertising lets you pay as you go. You can tweak or stop ad campaigns that are failing.
There are no set amounts you’re required to spend or long-term obligations. You can run an ad for a couple of days, a month or years.
- You simply pay for Clicks
Another cost saving measure that makes PPC an excellent bargain is that you only pay when someone clicks on your Ad.
The key to an effective campaign is to avoid bidding wars for keywords. Paying per click sounds great until the cost of the click interferes with your bottom line.
- PPC Allows You to analyze Ad Performance in Real Time
Often once you sign up with a marketing firm you don’t see results of your campaign until its completion. The opposite happens with PPC advertising.
Real-time data is at your fingertips. With these metrics, you can alter verbiage, play with keywords, or include a promotion.
Analytics also can show you demographic data. This information is going to be useful for your overall marketing plan.
- PPC Can Increase Brand Recognition with Remarketing
Sometimes a shopper has got to see something multiple times before a connection is made. Remarketing is a tool that shows a site visitor relevant ads on other sites after visiting your site.
Even if they don’t make a purchase, they now associate your brand with the product they’re searching for.
- PPC Advertising isn’t Difficult to produce
The best benefits of PPC advertising is how easy it’s to create. Whether you do it yourself or hire an expert, Ads are often produced and up and running in no time.
SEM is easy to scale
SEM is an accessible marketing tool for small to midsize businesses that enables very specific targeting. With the real-time insights, the companies can easily adjust their SEM campaigns to the results. It’s always possible to spice up a campaign that performs better than expected, or quickly stop a campaign that just doesn’t deliver good results
For large enterprises and fast-growing startups, effective SEM services require a complicated strategy and custom configurations to maximise return on investment and dramatically improve digital performance.
It doesn’t matter whether you’re an established brand or a start-up. Everyone can reap the advantages of search engine Marketing. If you want more information on how SEM can benefit your business, contact our team at Rio Digital Agency today!