16 May Psychological Tricks to Boost Marketing ROI
You make sense as a marketer only when you tend to understand what your target audience wants. This will sound like extra useless efforts or at least that is what amateur marketers think when they begin promoting their product/services. When you understand your buyer persona and deliver a product similar to their requirements your value increases in the market. Hence understanding buyer persona plays a major role in deciding your marketing ROI. Yes, if people are not going to find it relevant why will they even bother looking at your marketing collaterals? But how do you understand buyer persona and tricks to bring that psychological connect in order to boost your marketing ROI? Let us have a look.
Why will someone come to you? This is the first question you must ask yourselves to deliver the best and infact relevance. There is a difference between an ample number of brands being sold in a super market. Of all that, only a few standout and grab everyone’s attention. Obviously, people believe certain brands and that brand turns out to be a market leader.
Others can capture the market only if they bother to showcase in a unique way. The uniqueness should offer comfort to the consumer. Such comforts will actually prompt them to buy your product more. Instore branding effort in a super market will work more for new brands entering a market.
Leveraging the Power of Reciprocation
For every action there is an equal and opposite reaction. If you understand this phrase, you will definitely understand reciprocity. Modifying the general client experience alongside free offers is only an approach to indebt shoppers with the goal that they respond and purchase from you.
Make a Difference in Pricing Strategy
Pricing is the most important aspect of product promotion. In several cases, people just look at the price tag and buy. For example, let us say you’re walking into a supermarket and you want to buy umbrella. You see one umbrella costing US$1. On the contrary, you also see something that reads Buy 1 Get 1 Free. Obviously, you tend to go to the latter. As for the same cost, you get to buy another umbrella.