14 Jan Recent Digital Marketing Trend During COVID
It’s no secret that the COVID-19 epidemic has changed our way of life in a dramatic way. It’s similar to how businesses think about their online presence. Things may look uncertain right now and can be hard to predict, but it is important to realize that there are some good adjustments you can make to your digital marketing plan that will surely bring solutions that can once again meet the needs of your customers.
Increased hours of “homework” will usually lead to an increase in the amount of time spent online for you. With all the other equals, this could lead to an increase in ad placement on multiple platforms. As a result, it is possible to see the cost per thousand appearances (CPM) fall on auction-based platforms, especially as some businesses reduce their spending on advertising at this time. If ad placement increases and ad purchases remain the same or decrease, the cost of purchasing that item will decrease naturally.
With the economic downturn, consumer behavior is likely to change dramatically. For those with no disposable income, those planning or retiring, and small business owners, a recession can lead to a sharp decline in their spending. While consumers can take the “wait and see” approach, advertisers should consider their target audience and how their buying habits may change as a result of the current economic climate. Vendors should continue to monitor their performance data and quickly adjust campaigns as needed.
Businesses need to come up with a clear guide on how to proceed in the light of Coronavirus. As the overall concern for personal health continues to grow, brands will be forced to say that they are not only taking precautionary measures against their employees but also how quality control measures are in place to ensure there is no contamination or spread of the virus to their customers.
As the world goes through this challenging time, compassion in advertising will be important to ensure that brands stay in good light. Businesses should be the source of their employees, customers, and other key stakeholders. Ensuring that products take a compassionate approach to ultimate marketing will lead to long-term consumer confidence, satisfaction, and trust.
Meetings and seminars seem to be a common sight in view of the current state of the world, and increased online activity and ads can help reach targeted customers at this time. As the audience will be more connected to the internet, it is a good time to make a high impact online in a variety of ways. Reviewing websites and keeping a close eye on site visitors is one of them.
No one knows when all this will end, but the day will come. Until then, there is only one piece of advice that applies to all businesses, regardless of how they are affected by COVID-19: keep your name public. Companies that put in more time, tolerate more risk, and focus on real art can look forward to coming out on the other side stronger than ever.