12 Jun SEO Now and Before
With Hummingbird, Mobile Friendly update, Penguin, Panda and other Google updates, SEO has drastically changed over the years. What used to work before does not any longer. So, how do you know what you should be doing and what you need to avoid? Well, below we have mentioned the details which break down the key differences between the old SEO and present SEO techniques. These will provide you an insight into SEO and ways in which you can adjust your SEO strategy accordingly.
The Evolution of SEO
In the past few years, there have been major changes in the SEO landscape. Previously, it used to be more focused on the page optimization and singular keywords. The key to SEO was the web page ranking. However, now the key focus has shifted to a broader user engagement with a particular product, service, and brand. The emphasis is laid on ROI (Return on Investment) instead. Keyword research is not a priority anymore in the in-house SEO activities of an organization. Instead, other activities such as content creation, analytics, and social media marketing have taken a front seat.
The Impact on Keywords
The SEO in the past used to be done on the basis of singular keywords. The pages were ranked according to these keywords. However, now, the user needs and keyword intent lies in the center of search results. This means the long tail keywords have become more important. Analytics has shown that more than 70% of search traffic is generated by long tail keywords. Therefore, nowadays you need to focus more on conversion rate and performance metrics.
Content Marketing Must be Integrated to SEO Strategy
Previously, content was solely created for ranking and search engine purposes. No emphasis was laid on the relevance and quality of the product. However, now it is vital to create content which adds real value to the target audience. Content marketing is indeed at the core of any SEO strategy these days.
High-Quality Link Building
In the past, SEO used to be all about link building, regardless whether it was spammy or not. As long as you build links the SEO used to work. But now the scenario has completely changed. Now only quality backlinks work. These backlinks can help you to boost your website authority and will help rank your website. Most high-quality backlinks can be built with relationship building and must provide high-quality content.
In the past, shaky Google algorithms allowed for unacceptable SEO practices. This included spamming, low-quality content with several links and keyword stuffing. But with the new algorithms, the search rankings have been improved upon. With the Panda and Penguin updates from Google, high-quality content has become necessary to avoid any penalties.
These changes have enhanced the importance of SEO more than ever. These modifications in the algorithms have made sure that the businesses are using proper SEO practices within the content. To be successful the companies need to keep their team up-to-date with the latest SEO trends in the industry. The current updates ensure that the users get the best and most accurate search results instead of spam pieces.