Significance of Mobile Apps in This Era

02 Jul Significance of Mobile Apps in This Era

In the past few years, mobile devices have advanced from being only a method for correspondence into profoundly significant business tools. Apps are turning into the prevailing form of digital interaction. The clients in this day and age are moving swiftly and they’re utilizing mobile application platforms to get there. Regardless of whether they utilize mobile phones, tablets, or other smart mobile devices – they have all the data they need. That is the reason mobile apps are so much significant in today’s business environment.

105 billion app downloads made through Google Play Store and iOS App Store

(Source: App Annie)

Why your business needs a mobile app?

This is first question that you ought to ask yourself before choosing whether you need a mobile app or not for your business. Business apps are not generally for selling products or solutions. You can utilize a mobile app for different purposes. If you are in a retail business, a mobile app can be useful for sales. If you are into the telecom business, an app can be useful for client engagement & support.

Now day’s customers prefer apps over a website. The days are gone when clients used to search websites for data. They need everything customized and quick. Clients want to download the mobile app and perform all the activities through those apps. They need access to data whenever they want. Organizations have gotten this and begun promoting apps for business, as the popularity of apps use is expanding.

Currently, the population of mobile device users stands at over 1 billion globally. Here are the most persuasive reasons that your business should start its mobile app development program as soon as possible.

·        Increase Your Visibility

You can increase your visibility by offering promotions and discounts in your apps and keep your customer engaged. You can utilize Android or IOS mobile apps to show your visibility because these are the best apps for promoting.

·        A gateway for providing value to customers

Your clients can profit from being able to access your products/services anytime they want and while on the fly. This is particularly obvious if you don’t have a helpline that’s available 24/7. Your apps can include a feature where they can get in touch with you day or night, and without essentially heading off to your website.

·        Acts As Social Platform and Strengthens Customer Engagement

One of the greatest advantages of having a mobile app is that all the data you’d like to provide to your clients including unique sales and promotions is right at their fingertips. It helps in making immediate direct marketing between organizations and their clients, allowing for direct and effective communication. With your mobile app, you can install and send push and in-application notices to as many customers as possible. If your notifications carry relevant information, then customers will get attached and become faithful to your brand and will opt for your offerings whenever they need it.

·        Increases Sales

Mobile apps have been used to increase sales of goods and services and make more returns. UK’s Domino’s Pizza increased its sales by 28% after the release of its mobile app. Around half of the orders placed online are done on mobile apps. Most mobile apps are incorporated with Facebook, Twitter, Instagram, and other social media sites for broader marketing coverage.

·        Increases Accessibility to Customers

Mobile apps increase business accessibility to potential customers, as more than a billion of the world population are smartphone users. With an app, you can send discount notifications and promotional offers to all its clients at the same time.

Wrapping Up

Today mobile apps render an excellent platform for business, banking, education, reading, etc… You can involve all types of customers everywhere by developing your apps system. Modern and updated apps perform several tasks in business as well as other sites too. You should develop your apps system that is really user friendly and easy to access so that customers can contact anytime from anyplace they are.

Are you looking for mobile application development services? If yes, then start your project with us. From design thinking to consulting to mobile app development (iOS or Android), our end-to-end services are streamlined and optimized to help you deliver solutions that solve real problems. Consult with our professionals now!!!