28 Jan Top Digital Transformation Trends That Will Rule 2021
Digital marketing is done with many moving objects. You can increase visibility and live traffic with SEO, and build a brand with your social presence. Automated marketing can save you time and provide personalized engagement. Managing PPC can mean “crossing the line” on search engine results pages. These moving parts, as well as many others, continue to evolve as new technologies, strategies, and the ever-present updates of Google and Facebook algorithms keep many digital marketing teams on their toes.
For business owners who want to attract visitors to their website, it can be frustrating to see low traffic because Google provides your potential customers with feedback. However, these captions do not always say bad news. When search engines use your website to show information to searchers, it shows that you are providing relevant content. The trick is to make sure you add something to these captions that will draw the reader into it and entice them to click on your website for more details, and away from the search engine that gave them a quick response.
Having a locally defined service location with Google My Business listing resources to display search “next to me”. It also allows customers to learn more about your business within Google search results. At a glance your potential customer can see your open hours, address, and star rating left by other users. Instead of typing a description into Google, users can now upload an image and get information about the object from the image. When they upload a plant image, the search returns the species information, while the history image will retrieve historical data. When a user searches for a product, they retrieve the same products and where to buy them. Google lens, Pinterest lens, and related search tools make the user camera a search bar.
Online reviews can make or break your business’s ability to attract new customers or clients. While any company may comment on its products or services, other consumers may offer real, non-discriminatory reviews. Having more reviews from certified sources can make your business stand out from the competition and start building trust before you click on your website. If you have an ecommerce business, having a link to your store in your bio or linking a product to your Instagram news is great – especially if you have a guaranteed presence or have over 10,000 followers. But today’s shopper wants to skip as many steps as possible without being distracted by ads.
With non-commercial posts from Instagram, you can add or tag a product that users will see, like, and buy without going too far with your post. A new wave of digital technology trends can reduce human communication, increase productivity, start automation, and make life easier. Organizations need to understand the importance of these technological changes, and use them to create a digital environment and become businesses ready for the future to embrace the next standard with both hands.