Top Social Networking Sites to Consider for Your Brand

Top Social Networking Sites to Consider for Your Brand

Social Media Marketing - Rio Digital


Social media has changed the way we live our lives. From the way we get our news to the way we network with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.

Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is simply growing. And with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these figures grow even greater. What this suggests for marketers is that there’s huge potential to succeed in a massive and engaged audience on social media. And that’s not just limited to the popular social media sites like Facebook, Instagram and Twitter.

So, what’s everyone using right now? Have a glance through the updated roundup of social networks below to see which of them are currently the trendiest.

The Top Social Networking Sites People Are Using


  1. Facebook

Most of us already know that Facebook is the topmost social network on the web. it is a thriving beast of a social networking site on the web with about 2 billion monthly active users and quite one billion that go online daily (according to Facebook itself).

Keeping this social media statistic in mind, you need to understand how you can make the most effective out of your resources. With Facebook currently holding the position of the leading social networking service based on worldwide reach and total active users, it’s vital to understand how your content may potentially perform, and how you can optimize your organic and paid reach. If you’re thinking of posting on Facebook make sure you’re up-to-date on how their algorithm works so you reach your best audience.

  1. YouTube

Where does every person go to watch or share video content online? It’s obviously YouTube. After Google, YouTube is the second prime search engine. Regardless of being owned by Google, YouTube still known as a separate social network all on its own as the premiere place online to go to watch videos.

From music videos and films, to personal vlogs and independent films, YouTube has it all. YouTube has launched a premium subscription option, called YouTube Red, which removes all advertisements from videos. It offers YouTubeTV, a separate live streaming subscription service. To get on track, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.

  1. WhatsApp

WhatsApp is a messaging app employed by people in almost over 180 countries. Initially, it was only used by people to communicate with their family and friends only.

Gradually, people started to use it for businesses purposes. It’s been building out business platform to permit businesses to have a appropriate business profile to provide customer support, and to share updates with customers about their purchases, services. The Business app of WhatsApp is available for medium and large industries, they provide Business API also.

  1. Twitter

Twitter has changed dramatically over the years, and today it’s criticized tons for going the way of looking and functioning almost exactly like Facebook.

Fast and sometimes furious, certain businesses really succeed on Twitter.

If your business is related to marketing entertainment, sports, or politics, you stand to earn remarkable engagement on Twitter.

On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to educational and helpful. Jump into threads, provide value, share your content and join the nonstop conversation.

  1. LinkedIn

Within its massive network of professionals, you’ll find over 61 million users in senior positions on LinkedIn.

If you’re trying to find decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.

If your business follows a B2B model, or targets consumers based on job titles, then LinkedIn can be a great tool for you.

It might not be the flashiest social media network, but there’s unlimited potential for networking with an elite of experts who can make a difference for your business.

It also offers advertising opportunities i.e enhancing your content, sending personalized ads to LinkedIn inboxes, and displaying ads by the side of the site.

  1. Instagram

Instagram is a smorgasbord of eye-catching visuals and provoking creativity.

Instagram has grown to be one among the foremost popular social networks for photo sharing that the mobile web has ever seen. It is the ultimate social network for sharing real-time snaps and short videos while on the go.

It’s even a leading advertising platform for brands as well as Instagram Influencers, who legally generate income through the network.

  1. TikTok

Tik Tok is known as Douyin in China, It is a rising music video social networking site. It was the foremost downloaded app in the first beginning of 2018  beating Facebook, Instagram, and other social media.

TikTok is a new social media platform that was launched last 2018. It’s an app that permits its users to create their own 15 second video clip and share them. Now it’s 1.2 billion users worldwide with 500 million monthly active users. With these figures, it’s now surpassed Twitter, LinkedIn and Snapchat platforms which are obviously older.

However, although it’s so much potential capturing the attention of Gen Z, it still has a long way to go when it comes to advertising. The only way for marketers to use this platform for advertising is through influencers. And since it’s still not that saturated compared to other social media like Facebook, Instagram and Twitter, a lot of brands now are using it to reach Gen Z – a market that seems quite hard to reach.

  1. Pinterest

Pinterest is a place where people go to discover fresh things and be inspired, unlike most social media sites where engagement is the main focus. According to Pinterest, 78% of users say that content on Pinterest from brands are valuable. This provides your brand a unique opportunity to shape their purchasing decisions.

As Pinterest users want to be inspired to try or buy new things, having an occurrence on Pinterest could help put your brand on their minds.


Regardless of the any social media sites, it’s most vital to consider whether your brand’s target audience is active on those social media sites. That said, social media sites, like Facebook tends to cover a wide range of interests and topics, which makes it suitable for most brands.

Think of which social media sites is right for your business but don’t have the time or know how to manage them? Contact us to schedule a time to discuss how our social media marketing company can help you!

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