With the ever-growing usage of modern smartphones, the number of mobile apps has exploded over the past few years. More and more consumers use mobile apps to book tickets, order their favorite food, listen to music, perform banking transactions, and much more. The surging demand for more functional apps has resulted in rising demand for app development services.
Importance of mobile app development
These days many industries and companies are implementing mobile apps for their business to attract more customers and generate more revenues. The businesses may opt for android app development services, iOS app development services, windows app development depending on the devices used by their potential customers. In the world dominated by smartphones just having a business website is not enough. Being available on smartphones is required by each organization, which has given rise to mobile application development.
How to begin with the mobile application development?
If you feel the mobile app is vital for your business, you may need to plan the app development process properly. Before choosing a developer you must have a clear outlook on your application. You must consider all the functionalities that you want in your app. You may also need to finalize the app type you need. Depending on your business you may either consider developing a mobile-friendly website or a mobile app. Mobile apps are generally beneficial in case of consumer-oriented business. Having mobile-friendly website as well as a mobile app is definitely a plus for your business.
Choosing your mobile app development platform
According to projections provided by major research organizations the mobile app revenue is expected to grow exponentially. Even though Android has wider user reach in comparison to iOS, the stats show that iOS dominates in revenue generation. You can choose iOS mobile app development if you are willing to get immediate profits, as customers have to pay to download the app. Once your app becomes popular amongst users and yields profits, then you can develop an android app to expand the target audience. By then you will already be aware which features are in high demand and can be included in the android app accordingly.
You may consider developing an enterprise app for your company on Android platform as it is customizable and simple to integrate. The Android app may also be considered if the main source of income for your business comes from web traffic and in-app ads.
In case of subscription business model and in-app purchase, you can opt for either iOS or Android. You can decide the best OS on the basis of customer location and devices used by them. If you target the US or European market, you may consider coding an app for iOS. Whereas, if your target customers are from China, Mexico or Japan Android would suit your business needs better.
With the smartphones becoming more affordable there has been a spurt in the usage of mobile devices. The exponential increase in mobile device usage has made certain that mobile app development will dominate the tech space in the coming years. New devices with innovative apps are expected to do much more than the mundane entertainment and games. With the arrival of IoT, AI and cross-platform development the future of mobile app development seems exciting.