Do you think the internet is too big to focus on your local audience? Think again! Local business marketing can help you reach your local customers by following tried and tested local SEO strategies. With the increasing dependency of customers on the internet for information, various search engines have replaced the phone book as a local business directory. The search engines have written local algorithms that help people find nearby service providers, stores, and restaurants. Similarly, businesses have also become aware of the local internet marketing and have added maps, directories and other helpful local information on their websites. If you have never considered local SEO before, it’s high time you begin! You can take an edge over your competitors by marketing your business locally.
What is local marketing and who can benefit from it?
Location-based marketing or neighborhood marketing is the process to optimize your website and ads to help drive foot traffic as well as awareness in localized areas. This marketing type specifically targets potential consumers in a physical store’s community. As Google algorithm uses searcher’s location to display relevant local businesses so by opting for local SEO, your business has an opportunity to oust nonlocal competitors. Local marketing can benefit brands of all sizes.
How to use location-based inbound marketing for your business?
Though the internet is global, still it can be used to market locally. Local search marketing targets people who specifically wants your company’s services in your region. Your potential customers are searching both by location and business and you will have to optimize your website for both these factors. You can also use pay-per-click (PPC) ads based on location-based keywords. This will help you show up twice in the search results for keywords with higher value.
You can add your name, address and phone number (NAP) to every page on your website as a part of this optimization strategy. This strategy is effective in drawing new leads as all your users can find your organization’s contact information on every page. You may not be able to control where someone goes on your website, but you can definitely control what they see. What your potential customers see on your website must encourage them to contact you.
How to attract local traffic using keywords
All keywords are not the same. At global marketing level, your website needs to rank for short and competitive keywords which are broader. However, in case of local internet marketing you need to focus on specific long-tail keywords for success. The long-tail keywords drive specific traffic to your webpage which is more likely to convert into customers. The location-based long tail keywords can pull local customers into your site. This strategy can indeed help you increase your revenue.
By capitalizing on local SEO and managing all the aspects of local strategy you can expect outstanding business results. You can create targeted ads as well as listings to stand out from your competition. You can also create landing pages which specifically target your customers in one location. By doing so you can create a strong connection with your community and the customers you serve. To make your website rank higher and draw more local visitors to your website you need to create a Google account for your business. This will help users find your physical location, website, hours of operations and any other details which you wish to display in Google’s search results. So what are you waiting for? Start marketing your business locally.