Display Advertising Services

 

Are you willing to generate more business via digital channels? You should not overlook the part that Pay-Per-Click (PPC) can play in your digital marketing strategy. Though most businesses only leverage in-text advertisements, to be successful you must adopt a comprehensive strategy for PPC campaigns beginning with display ads. The display advertising services can be used by your business to generate more leads that effectively convert into sales.

 

Understanding display advertising

 

In display ads, photos, logos, videos and other graphics are used to entice users to click on the ads. Once the users click on the ads they are redirected to the landing page. The idea is to get your ad noticed amongst the competition, engage your potential customers and get them to your website to take an action (make a purchase or fill the form). These ads are also used to increase brand awareness and re-engage with the customers who have previously visited your website.

 

Using Google AdWords display advertising services

 

You can reach your potential customers directly with the help of banner and text ads through Google Display Network. The Google display ads are placed on numerous websites visited by your target audience. The aim of these display ads is to attract their attention and bring you more business. The Google Display Network allows you to get attention from your audience on the basis of content, demographics, topics, site-specific websites and user interests. You can indeed target your ads appropriately and present your business to the right people at different stages of their buying cycle. As a result, your campaign is more likely to convert into an inquiry or sale.

 

Lead generation through display advertising

 

When you are trying to increase site visitors via search, a point will come when you will hit the ceiling. You can give a hefty boost to your site’s traffic by using display ads. You can consider any of following campaigns to expand your brand reach and increase your revenues.

 

  • Remarketing: By using this technique you can reconnect with your past website visitors. Whenever the users visit your website and leave, they will continue to see your brand, which builds exposure, trust and increase the chance of purchase. These campaigns are usually very successful and can considerably enhance your ROI.

 

  • Targeting via website placement: This method lets you choose the websites on which you can place your ads on, rather than allowing Google to choose the best websites for you. If you are not sure which sites to target, you can set your campaign to target all sites automatically. Also, you can exclude any sites which are not related to your business.

 

  • Contextual targeting: In this keywords are used to find relevant websites on which you can display your ads. By entering keywords in display campaign, Google will scan the content on all web pages and choose the relevant ones.

 

In today’s era dominated by banner ads, it takes a lot of strategy to generate sales through display advertising. Any successful display ad targets new customers proactively by placing relevant and interesting ads in front of them when they are most likely to convert. You can use display advertising to build your brand awareness and keep your business on top of customer’s mind. You need to know how, when and where to use it to showcase your products or establish your brand. When done right, display advertising can drive great results.

 

 

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