PPC - Pay Per Click Services


You may find it challenging to have your site ranked up on Google organically. This is because an in-depth knowledge of your website's devlopment and functionalities is required to rank organically. If you are not a web expert and want to get your site ranked on Google? You can consider Pay-Per-Click (PPC) services or Google Adwords to bring new traffic to your website.


How do PPC services work?


In a Pay-Per-Click campaign, you pay Google however much you want to have them list ads for your website at the top as well as the right of organic search listings. Whenever anyone clicks on your ad, you pay the current CPC (Cost Per Click) from your budget. Once your entire budget gets depleted, Google stops running you ads till the time you replenish your fund. Though it is easy to implement you must not rush through the process and familiarize yourself with the basics.


Tips for an effective PPC campaign


You can launch an effective PPC campaign by simply following below- mentioned tips and bring new visitors to your website.


  1. Set your PPC Campaign Goals

While defining the goals of your PPC campaign you may need to consider 3 main questions:

  • Who is the target audience of the campaign?

While choosing the keywords and creating ad texts, you must select terms which your audience would search for and create the content which addresses their needs. The content on the landing page must be aligned with the keywords and ad text to enhance user experience and maximize your ROI.

  • What is the outcome you wish to achieve?

You need to identify what your user must do once they click on your ad. The goal must be included as a clear CTA (call to action). You should drive visitors to a landing page which easily leads them towards your goal.

  • How to measure the success of your PPC campaign?

Before launching the campaign make sure you set up a way to measure its success. Tracking URLs must be set up to analyze the paid search traffic. An ongoing campaign analysis of various metrics will reveal which keywords you may consider pausing and identify the opportunities to grow.


  1. Develop an easy to use campaign structure


You need to keep the campaign relevant and simple. Create tightly themed ad groups containing a small group of keywords. Make sure the ad text is relevant to every keyword present in each ad group. As you will be managing your campaign on a daily basis so it is essential to keep it simple. An intuitive as well as manageable campaign structure can be monitored with ease. It can also help you identify and inefficiencies.


  1. Check the PPC settings in Google Adwords


You have to be smart about the Google’s network. Most AdWords experts agree that Google Adwords opts in your campaign into the entire Google Network. Its network sites include Google.com, partner sites like Ask.com, AOL.com, etc. If you are just starting its best to opt out of Google Display network as it will display your ads across thousands of sites. And in case you are working with a constrained budget, the Google Display network can quickly deplete your budget and compromise your visibility on Google.com.

Also, you can use local searches to your advantage. Google Adwords by default set your campaign live nationally and if you provide your products or services in a specific area it is best to customize your location. It is recommended to click in the settings of your campaign to verify if it is set up correctly. PPC advertising is indeed one of the best marketing investments which you can make. Not only are PPC ads relatively cost-effective when compared to other marketing avenues, but they also target the people where and when they need your product and services the most.






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