SEO (Search Engine Optimization) is one of the most booming industries in the Digital Marketing sphere. Search Engines like Google and Bing have come a long way to be the top players in this field. Back in the 90’s it was very easy to manipulate search results. All you had to do is stuff your meta tags with your keywords and get a few backlinks, THAT’S IT!! You were all over the place back then. Over the years search engines have updated their algorithms according to the way people search. With data collected over the years they are now more or less accurate with what a person is searching for, Not 100% though.
One thing we know at Rio Digital is that people never stop searching. There will always be that little curiosity that pushes a person to look for answers. Today in the world of automation and artificial intelligence people are still looking for answers. Searching for something is always driven by emotion which is something artificial intelligence would never be able to match up to.
Off lately there was a lot of talk about the death of SEO. Many of our worried clients came up to us asking if it was true, Was SEO really coming to an end?
We simply answered their question with another question: IF WE DON’T GIVE YOU THE ANSWER WHAT WILL YOU DO? WILL YOU STOP SEARCHING?
Choosing a SEO company is not very difficult. There are many companies out there that will offer their services for the cheapest price. Some companies even guarantee rankings on the first page within 3 months. But what you need to understand is if they think and look at other businesses the way you do? Do they understand what you are exactly looking for? Do they really care about your customers? Have they performed SEO on a penalized website?
Nobody knows when the next big algorithm update would take place. There is a chance that you might lose all your rankings and get sandboxed if your current SEO company uses Black Hat or even Grey Hat SEO tactics.
We at Rio Digital treat every client like a family member. We consider their business as our own and focus on achieving their goals without losing out on the purpose of the business. We research and understand everything about our clients industry and plan our strategy accordingly before we start working on it. We have dedicated resources for every niche. Right from the Engineering sector to the Restaurant business we have successfully assisted clients to reach their end goals. Our support team works 24/7 to make sure our clients know what is going on with their project.